Kitefield

A launch film and motion system for an outdoor clothing brand.

Client
Outdoor clothing
What we made
Launch film, motion system, social
Timeline
5 weeks
Year
2025

A winding grass coast path with a walker on the ridge above a grey sea.

The brief

Kitefield makes wind shells for people who walk the coast in bad weather. Its launch needed to show what the jackets do, not only how they look.

Walkers on a grassy clifftop path high above the sea.

A diamond kite with a red tail on two taut lines against a stormy sky.

A walker in a red jacket on a misty grass hill.

The approach

We filmed in a forty-knot gale on the cliffs and let the wind do the work. The motion system borrows the movement of the fabric: type that ripples, and cuts that snap like a flag.

Every clip opens on the same gust, so the brand is recognisable in its first second.

What changed

The film opened the launch, and its motion system now runs every product release.

Made by

Joaquín Ferrer

Design director

Kwabena Owusu

Motion lead

Fergus Penhaligon

Writer

Zuri Abara

Animator

Our part

Direction, motion design, edit, sound

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

All work

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Start a project

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

All work

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Start a project

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

All work

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Start a project