A studiO of twelve

A studiO of twelve

A studiO of twelve

Winsor has made brands, websites and campaigns since 2014. We take three projects at a time, so the people you meet are the people who make the work.

Open nine to six, studio time.
Inés Valcárcel, founder and creative director at Winsor

Started Winsor in 2014 after ten years of timetables, posters and one very long festival.

Since 2014

Inés Valcárcel

Founder and creative director

Inés Valcárcel, founder and creative director at Winsor

Founder and creative director

Since 2014

Inés Valcárcel

Joaquín Ferrer, design director at Winsor

Draws the first idea on paper, and keeps the paper.

Since 2015

Joaquín Ferrer

Design director

Joaquín Ferrer, design director at Winsor

Design director

Since 2015

Joaquín Ferrer

Anoushka Deshpande, technical director at Winsor

Makes websites that load before you’ve finished blinking.

Since 2016

Anoushka Deshpande

Technical director

Anoushka Deshpande, technical director at Winsor

Technical director

Since 2016

Anoushka Deshpande

Carlota Brandão, strategy lead at Winsor

Asks the question nobody in the room has asked yet.

Since 2017

Carlota Brandão

Strategy lead

Carlota Brandão, strategy lead at Winsor

Strategy lead

Since 2017

Carlota Brandão

Kwabena Owusu, motion lead at Winsor

Times every cut to the beat, even when there’s no music.

Since 2018

Kwabena Owusu

Motion lead

Kwabena Owusu, motion lead at Winsor

Motion lead

Since 2018

Kwabena Owusu

Saoirse Kinsella, senior designer, identity at Winsor

Has strong opinions about the letter g, and is usually right.

Since 2019

Saoirse Kinsella

Senior designer, identity

Saoirse Kinsella, senior designer, identity at Winsor

Senior designer, identity

Since 2019

Saoirse Kinsella

How we behave

Four rules we work by, in the order a project meets them.

  • Less drag

  • Find the updraft

  • Fly in formation

  • Stay for the landing

Drag or tap the card for the next rule.

A designer’s hand sketching beside scissors and paper

Less drag

We cut meetings, decks and rounds of feedback, never corners. A project moves when the people deciding are in the room.

One call a week. Two rounds of feedback per stage.

Rule 1 of 4
A designer’s hand sketching beside scissors and paper

Less drag

We cut meetings, decks and rounds of feedback, never corners. A project moves when the people deciding are in the room.

One call a week. Two rounds of feedback per stage.

Sketches pinned to a studio wall

Find the updraft

Every client has one thing no competitor has. We find it first, then build everything else on top of it.

For Ostra Ferries, it was the timetable.

Two designers comparing colour swatches at a desk

Fly in formation

Strategy, design, motion and code in one team from the first day, so nothing gets lost in a handover.

Pell Cycles: Joaquín, Fergus, Tomasz and Kwabena, start to finish.

Finished packaging prototypes on a studio desk

Stay for the landing

We launch with you, fix what needs fixing that week, and write the guide your team uses once we’ve gone.

Two weeks of fixes after launch, on us.

Who we’ve moved

More than 140 launches since 2014. Here are nine.

Commuters cycling into low sun down a tree-lined city street at rush hour.

A street campaign that sells the ride before the spec sheet.

Deck binoculars at a ferry's white rail, the next ferry passing on the horizon.

A new identity for a ferry line that leaves every hour, on the hour.

Rows of unlabelled white candles in tins, wicks up, from above.

Labels and boxes for hand-poured candles made in small batches.

A hardback standing open, its pages fanned in soft white light.

A series design for a small press that publishes slow books.

A night crowd from behind under lit trees and red market tents.

Three nights on the water, with an identity built to glow.

A creek winding through saltmarsh at golden hour, from above.

A website and on-air identity for a community radio station.

An A-frame cabin's lattice window onto pines, with an open stair and kitchen island.

A quiet website for a two-person architecture practice.

An empty historic swimming hall with a diving stage, tall windows and tiered seats.

Identity and wayfinding for a restored public bathhouse.

A winding grass coast path with a walker on the ridge above a grey sea.

A launch film and motion system for an outdoor clothing brand.

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

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