Quire & Fold
A series design for a small press that publishes slow books.
Client
Independent publisher
What we made
Series design, covers, typography, website
Timeline
8 weeks
Year
2025
The brief
Quire & Fold publishes six books a year, each one taking its time. Every cover had been designed on its own, so the press had a catalogue but no presence on the shelf.
The approach
We built one cover system for every book the press will publish: a paper-coloured field, the title set large in a calm serif, and a single red mark that changes with the subject of each book.
Inside, the page grid follows the old rules of the trade, with generous margins and a measure you can read for an hour. The website borrows the same grid, so the online catalogue feels like a stack of the books themselves.
What changed
Six covers, one shelf. Bookshops now face the whole series out, and readers collect it by the colour of the spine.
Made by
Inés Valcárcel
Founder and creative director
Carlota Brandão
Strategy lead
Fergus Penhaligon
Writer
Our part
Art direction, cover design, typesetting, web design
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