Lumen Baths

Identity and wayfinding for a restored public bathhouse.

  • Client

    Public bathhouse

  • What we made

    Identity, wayfinding, signage, website

  • Timeline

    14 weeks

  • Year

    2024

An empty historic swimming hall with a diving stage, tall windows and tiered seats.

The brief

A century-old bathhouse reopened after a long restoration, with three pools, two saunas and a steam room over four floors. Visitors in towels had to find their way without their glasses.

A mosaic pool border with tiled lettering over green water.
An empty pool framed by arches in an old bath house.
A ladder into a white-tiled, vaulted empty pool.

The approach

Every sign is big enough to read from across a pool. Each floor has its own tile colour, taken from the original glazed tiles we found behind the plaster.

The wordmark borrows the rounded letters of the old enamel signs, redrawn for steam and water.

A mosaic pool under restoration, sunlight falling through tall windows.

What changed

Visitors find their way by colour, and the old tiles became the brand.

Made by

Inés Valcárcel, founder and creative director at Winsor

Inés Valcárcel

Founder and creative director

Carlota Brandão, strategy lead at Winsor

Carlota Brandão

Strategy lead

Saoirse Kinsella, senior designer, identity at Winsor

Saoirse Kinsella

Senior designer, identity

Romilly Hart, producer at Winsor

Romilly Hart

Producer

Liv Haugland, designer, packaging at Winsor

Liv Haugland

Designer, packaging

Our part

Identity, wayfinding design, signage production, web design

Next: Kitefield

A winding grass coast path with a walker on the ridge above a grey sea.

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

All work

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Start a project

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

All work

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Start a project

Let’s get moving.

Tell us what you’re making. We take three projects at a time, so we’ll tell you honestly when we can start.

We reply within one working day.

All work

What are we making?

Most projects take 6 to 14 weeks.

We could start next month.

Start a project

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